The world’s largest corporate Bitcoin holder is doubling down on its BTC accumulation with an ambitious new capital-raising program.
For further details, read the original report on Cointelegraph.
Strategy to Expand Bitcoin Holdings Through New “ATM Program”
Michael Saylor’s Strategy, the largest publicly traded corporate Bitcoin holder, has unveiled plans to raise up to $21 billion in fresh capital to purchase more Bitcoin (BTC). The company, which currently holds 499,096 BTC ($41.2 billion), is taking an aggressive approach to expanding its Bitcoin reserves.
In a March 10 filing with the U.S. Securities and Exchange Commission (SEC), Strategy announced a new sales agreement that allows the firm to issue and sell shares of its 8% Series A perpetual strike preferred stock. The proceeds will be used for general corporate purposes, including additional Bitcoin acquisitions.
The plan, known as the “ATM Program,” will see Strategy conduct stock sales strategically over time, depending on market conditions, trading price, and stock volumes at the time of each sale.
A $21 Billion Bitcoin War Chest Under the “21/21 Plan”
Strategy’s latest move aligns with its broader plan to raise up to $21 billion in equity and $21 billion in fixed-income securities over the next three years. Dubbed the “21/21 plan,” the initiative is designed to fuel continuous BTC accumulation.
Since January 13, 2025, the company has announced six separate Bitcoin purchases, adding 52,696 BTC to its reserves. This rapid accumulation strategy reflects Saylor’s unwavering belief in Bitcoin as the superior store of value.
Strong 2025 Bitcoin Yield Targets
Strategy’s Bitcoin yield—a measure of BTC holdings growth relative to shares outstanding—was an impressive 74% in 2024. For 2025, the company has set a BTC yield target of 15%, signaling confidence in its ability to continue outpacing dilution while aggressively growing its holdings.
Michael Saylor’s Influence on Bitcoin Adoption
Formerly known as MicroStrategy, the company rebranded to Strategy, reinforcing its identity as a leader in corporate Bitcoin adoption. Since August 2020, when Strategy first began accumulating Bitcoin, the company’s approach has influenced major traditional finance (TradFi) players, including Tesla and Japanese firm Metaplanet, to consider Bitcoin as a treasury asset.
Saylor’s role extends beyond his company’s financial strategy. He was a key attendee at the first White House Crypto Summit on March 7, 2025, where he has been actively advising U.S. policymakers on Bitcoin adoption. The former CEO and company co-founder has long advocated for the U.S. government to boost its Strategic Bitcoin Reserve, pushing for the nation to own up to 25% of Bitcoin’s total supply—a move that would dramatically alter the global BTC landscape.
What This Means for the Crypto Market
With 499,000+ BTC already under its belt and an aggressive acquisition roadmap, Strategy is reinforcing its position as the single largest corporate Bitcoin holder. The company’s actions send a strong signal to institutional investors that Bitcoin remains a high-priority asset in corporate balance sheets.
If the 21/21 plan unfolds as expected, it could significantly impact BTC’s long-term scarcity and price appreciation.
Conclusion
Michael Saylor’s unwavering Bitcoin strategy continues to set the tone for institutional BTC adoption. With a new $21 billion capital-raising initiative, Strategy shows no signs of slowing down in its Bitcoin accumulation.
For further details, read the original report on Cointelegraph.